Job Description
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
About the Team:
The Americas Gaming Sales team sits within TikTok's Global Gaming team, a division of TikTok's Global Business Solutions (GBS) Division. The focus of this team is to partner closely with TikTok's gaming advertisers to develop solutions that connect TikTok's users to the games and brands they love.
About the Role:
The Brand Solutions Manager - Mobile will have deep knowledge of the Gaming industry across online advertising, consumption, and measurement. You'll use your influence and relationship-building skills to discover the business needs of our mobile gaming clients and develop winning go-to-market strategies to shape how new and existing client businesses grow. You anticipate how client decisions are made, persistently explore and uncover the insights that shape Gaming, understand how Gaming is showing up on TikTok. You will translate clients' creative opportunities to clear brand roadmap on the platform and work closely with clients on their brand presets.
Responsibilities:
- Be a strategic partner to the GBS Global Gaming teams, help grow the business via new title launches
- Work closely with clients on their organic and paid presence on TikTok
- Collaborate with GBM on defining publisher go-to-market plans from overarching narrative
- Develop strategies for brand tone of voice, community engagement, culture definition and media plans
- Craft thought leadership materials based on inputs from Measurement, Creative Solutions and Organic teams
- Publish case studies, PR related materials, attend and speak at industry events
- Collaborate with Creative Solutions Managers to define specific campaign materials to be produced
Qualifications
- Experience in digital advertising.
- Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative.
- Strong presence and communication skills, with demonstrated ability to engage client executives.
- Strong understanding of the business & industry, media, TikTok products and creative solutions.
- Storyteller with experience communicating the benefit of marketing opportunities to clients.
- Experience building relationships with top marketing decision-makers at brands and agencies.
- Previous experience in Gaming at a brand or agency.
- Knowledge of agency ecosystem, digital and traditional.
- Demonstrated experience using advertising data to craft media strategy.
- Growth mindset, eager to learn, with ego in check.
- Ability to work in multiple time-zones and with global teams.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at accommodations@tiktok.com.